The Alaska Wilderness Recreation & Tourism Association (AWRTA) is a member-led association that represents more than 300 nature-based tourism businesses, individuals, and organizations in Alaska. AWRTA advocates for the sustainability of Alaska's natural and cultural resources, responsible tourism and tourism planning for communities. Member businesses and partners strive to work with communities to protect and enhance the quality of life, to provide good jobs and business opportunities, and to create strong incentives for protecting Alaska's wildlife, wilderness and special places.
AWRTA believes that tourism is based on "resources held in common." Consequently the process for forming natural resource policies need to be broadly defined as well as broadly inclusive. Therefore, AWRTA's Guiding Alaska Tourism (GAT) strives to disseminate effective tourism planning tools and information to planners, residents, industry officials, and communities through a web site clearinghouse, a workbook, a speaker's bureau, and community (Power Point) presentation.
AWRTA provides two annual awards that recognize and honor individuals and businesses that have made outstanding contributions to conservation efforts to protect Alaska's natural and cultural resources. AWRTA's sister organization, the Alaska Institute for Sustainable Recreation & Tourism, a non-profit educational organization, provides supporting research, education, outreach, advocacy, and public policy development affecting the health and integrity of Alaska's natural, cultural, and community resources on which AWRTA members depend.AWRTA Mission Statement
The Alaska Wilderness Recreation & Tourism Association (AWRTA) is a members-driven trade association formed to be a collective voice for wilderness-dependent businesses. We advocate for the sustainability of Alaska's natural and cultural resources, responsible tourism and tourism planning for communities.AISRT Mission Statement
To support the health and integrity of Alaska's natural, cultural, and community resources by creating a sustainable tourism that is ecologically sound.
Both missions will be accomplished through research, information dissemination, education, outreach, acting as a responsible tourism watch dog and public development.AWRTA Guiding Values and Principles