AdventureSmith and the Rainforest Alliance have established a partnership to promote tourism operations that are part of the Rainforest Alliance’s Best Management Practices in Sustainable Tourism Program.
The Rainforest Alliance provides tourism entrepreneurs and community-based businesses in Latin America with the tools and training they need to become more environmentally and socially sound, and to gain access to and be more competitive in the marketplace, while contributing to the conservation of the local culture and nature.
The Rainforest Alliance is a leading international conservation organization whose goals include promoting ecologically and socially responsible best practices for tourism businesses in Latin America. They promote tourism certification programs by publicizing the various programs’ requirements and the benefits of certification. The Rainforest Alliance also gathers and distributes information about current tourism market conditions and trends, provides marketing support to participating tourism businesses and creates commercial alliances that benefit owners of sustainable tourism businesses.
Tour operators who sign these cooperative agreements agree to motivate their affiliated business enterprises to conserve biodiversity and reduce tourism’s negative impacts. The agreements offer staff with these affiliated lodges and enterprises the opportunity to receive training on effective business management and the requirements of sustainable tourism certification programs. Participants can then elect to receive technical assistance and marketing support if their businesses meet specific requirements.